The term "brand owner" is very closely associated with a product as products are the only objects that have a brand. Other objects may be associated with a brand (e.g. a department location for the brand's managers) but their association is ultimately through the underlying products. Identification keys other than the GTIN have other terms associated with them.
The latest version (currently version 1.0.0) is always available at https://ref.gs1.org/architecture/findings/brand-owner-terminology/. Permanent links to specific versions are listed below.
- Version 1.0.0
- Published 5 December 2012
- https://ref.gs1.org/architecture/findings/brand-owner-terminology/1.0.0/